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Beyonce New Fragrance Heat! 

Beyonce

Beyoncé is a visionary. Trendsetter. Global icon. Empowering role model. Her unique style is a blend of sexy chic elegance. The Renaissance woman of the decade, Beyoncé has conquered music, films and fashion. She has been recognized for her measurable contributions to the global community with her humanitarian efforts.

Now, that very essence of her confidence, style, spirit and sex appeal has inspired a premiere fragrance…

Introducing Beyoncé Heat…launching in February 2010.

A captivating fragrance that unleashes a spirited fire within. A heightened sense of self with a racing pulse…feel the heat.

"My fragrance is a unique expression of a woman's powerful sensuality," said Beyoncé. "The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.”

Beyoncé Heat: The Fragrance

An alluring, modern fragrance, fruity, woody perfume features rare, sensual flowers and is both feminine and irresistible.

The fragrance opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses. Truly memorable, like the woman who inspired it, Discover the fire within. Beyoncé Heat embodies that compelling spirit.

Beyoncé Heat: The Style 

Red carpet glamour and a world-renowned fashion sense are celebrated with her first signature fragrance… Beyoncé Heat. Beyoncé Heat is presented in a stunning glass bottle, blending desire with sophistication to create a powerful, sexy, stylish statement. The bottle's curvaceously rounded base narrows to a sleek, squared neck, with the red gradient effect giving the impression of a fire burning from within. 

For the ultimate touch of luxury, the top of the bottle is edged with a gold band, inscribed with the words "Beyoncé" and "HEAT," and topped with an opulent cap. The sleek carton features a hammered, textured effect for a multi-sensory experience. The bold tones of fiery red, gold and black combine for an eye-catching design you can't ignore. On the sides, we find the emblematic B for Beyoncé, framed by ornate, feminine brocades with a glossy black finish.

Availability

February 2010: US, Canada and Latin America

August 2010: Europe, Middle East, Far East and Australia

 

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